Category: Industry News

Once a buzzing exhibition event that drew companies from near and far, trade shows have since pivoted to virtual booths in response to the COVID-19 global pandemic. Despite this pivot, the objective remains the same – provide companies and exhibitors space and opportunity to engage…

Let’s face it: the pandemic changed things for a lot of business. Sales teams that relied on meeting face to face with clients and prospects were suddenly forced to reimagine the way they did their job. Entire sales processes were upended, and while some companies…

3D medical animation is how the new wave of medical marketing will render. There are a couple of reasons 3D medical animation is a great way to market to the medical industry. Most prevalently is that advances in technology are driving medical marketing’s reliance on…

It’s no secret that being a medical sales rep is a difficult, but rewarding, profession. As rules, regulations, and industry standards change, your clients rely on your expertise and knowledge to stay up to date on your product and company. Not to mention the pressure…

As a sales or marketing professional in the medical device industry, you’ve probably heard the term “sales enablement”. But what exactly is medical sales enablement? Can it really help maximize your sales process and yield a higher ROI for your company? The short answer is…

Finding and establishing a strong relationship with a digital agency can play a vital role in how you can differentiate your company from your competitors. Here are four tips and benefits of working with a digital agency. 1. Benefits of Working With A Digital Agency…