TARGET AUDIENCE:
• Health Care Practitioners to consult patients
• Clinical Educators
• Sales Team
CAMPAIGN OBJECTIVES:
Our main objectives were:
• Raise the clinical and competitive selling skills of the sales team and our clinical education team through a digital platform with compelling visual tools.
• Provide HCP’s with an ultra high-end patient consultation tool to be used within the clinical workspace.
CREATIVE EXECUTION:
Since MERZ is a company who focuses heavily on beauty and aesthetics, we really wanted to push the 3D anatomy and user interface to reflect the same values. The app aesthetic was based on the mobile brand guidelines for MERZ Medical Affairs, but our creative team really pushed the UI and UX to new heights that the mobile brand guidelines didn’t account for.
We really wanted to push the interactive capabilities for the facial anatomy section to set us apart from our competitors. We went with a real-time 3D engine which gives the user the ability to rotate and zoom in a 3D environment while still maintaining beautiful lighting and textures.
