THE CHALLENGES:
SYSTEM DEMO
Large, heavy system that is expensive to ship does not allow reps to conduct demos or showcase the product features and benefits with customers.
LENGTHY LIST OF KEY BENEFITS
The system has a robust list of key benefits that are clinically relevant to customers posing a challenge for marketing materials to include all benefits in an organized, simple format that is digestible.
CUSTOMIZABLE TALK TRACK
Selling strategy for reps is extremely diverse based on unique customer needs, requiring marketing materials that are modular and flexible to customize your talk track to each particular customer.
ENGAGING EDUCATION TOOLS
Lack of education in the IR/IO space requires reps to be educators. Engaging visuals (videos, animations, images, graphs, charts) are necessary to effectively educate and communicate complex concepts regarding ablation and our system.
ROI OF IBROCHURE:
60% revenue growth in the year the iBrochure was launched. Strong sales growth lead to an acquisition by Johnson & Johnson in April 2016.
