Award recognizes InfuseMed and Roche Diagnostics for transforming a complex sales conversation into an interactive, visual customer experience
LEHI, Utah, October 12, 2026 – InfuseMed has been named the Partner Excellence Americas winner at Showpad’s 2026 Excellence in Action Awards for its work with Roche Diagnostics on the AVENIO Edge System Workweek Planner and Cost Calculator.
The Excellence in Action Awards recognize Showpad customers and partners driving measurable results across revenue growth, AI adoption, field selling, buyer engagement, and channel enablement. This year’s winners were selected from 67 applications and 1,700 community votes, then evaluated by a panel of five Showpad leaders.
InfuseMed was recognized for developing a custom Showpad Experience for Roche Diagnostics that helps sales representatives communicate the value of the AVENIO Edge System in a more visual and interactive way.
Turning a Complex Sales Conversation Into Something Customers
Can See
Selling a sophisticated laboratory system means communicating concepts such as workflow efficiency, automation, throughput, and cost per sample. These ideas can be difficult to convey through slides or generalized claims alone.
InfuseMed developed a Workweek Planner and Cost Calculator that allows Roche sales representatives to enter a prospect’s unique workflow information and generate a visual representation of the laboratory workweek. The companion Cost Calculator translates those workflows into estimated per-sample economics.
The result shifts the customer conversation from simply explaining value to helping customers see and understand it within the context of their own operations.
Showpad highlighted the project for creating an “aha” moment when customers could see an entire laboratory workweek laid out visually and recognize how much activity could occur with comparatively little hands-on intervention. Strong organic adoption of the tools also demonstrated that the experience addressed a genuine selling challenge.
As Jordan Erickson, Co-Founder and SVP of Client Services at InfuseMed, shared:
“What makes this recognition so meaningful is that it celebrates more than great technology. It recognizes what happens when talented teams come together to solve a real challenge. I’m incredibly proud of our InfuseMed team and grateful for the trust and collaboration of Roche Diagnostics. We’ve always believed that the most powerful way to communicate value is to help people experience it for themselves. This application brings that philosophy to life.”
Recognizing Real-World Revenue Impact
The Partner Excellence Americas Award recognizes a Showpad partner and customer collaboration that extends the value of the platform through custom innovation, technical excellence, and measurable field impact.
“These award-winners aren’t just adopting technology. They’re changing how their organizations sell and win,” said Andrea Cenko, VP of Global Customer Experience & Success at Showpad. “These teams didn’t wait for perfect conditions. They started with a real problem, built something their sellers wanted to use, and delivered proven results.”
InfuseMed and Roche Diagnostics are being recognized alongside this year’s other Excellence in Action Award winners throughout Showpad’s Excellence in the Field event series in New York, Chicago, London, and Düsseldorf.
The recognition reflects InfuseMed’s broader approach to creating digital experiences that make complex information easier to understand, interact with, and apply in real-world conversations.
About InfuseMed
InfuseMed is a medical education and visualization company creating immersive learning, interactive applications, medical animation, video, and custom digital experiences for healthcare and life sciences organizations. For nearly two decades, InfuseMed has helped organizations transform complex information into experiences that are easier to understand, engage with, and apply.
About Showpad
Showpad is a revenue effectiveness platform that helps organizations connect content management, sales readiness, buyer engagement, and revenue intelligence. More than 2,000 global organizations use Showpad to support high-impact performance in the field.
Learn More
View the full list of 2026 Showpad Excellence in Action Award winners and learn more about the InfuseMed and Roche Diagnostics collaboration:
View the 2026 Excellence in Action Award Winners:
https://eia.showpad.com/2026-winners
